Hi, I’m Max.
I’m a designer, strategist, and generally curious about the human condition.
I’m a designer, strategist, and generally curious about the human condition.
I’ve been lucky enough to spend almost 20 years working with, and at some of the top brands to create products and experiences that touch people’s hearts. During that time I’ve come to realize that the same philosophy applies to people as to brands: that in order to know what you want to do, you first need to know your values.
I’s believe in UX that’s rooted in a brand’s values and backed by user research.
I believe in the real definition of MVP and creating products that are meant to be used rather than just win awards.
I believe that real strategy must be driven by a measurable business case and clear sense of purpose.